Zara is one of the world’s top brands in fast fashion, and it also deals in fast fragrance. What that translates into is fragrances that are mass produced, have mass appeal, and are changed up from season to season. I believe it also means that their fragrances have built-in obsolescence, meaning they are designed not…
Tag: YSL
Manifesto by Yves Saint Laurent (YSL)
The creators of this fragrance wanted to create a Manifesto of Femininity whose fragrance would evoke “an attitude, a burst of laughter, a tone of voice, a presence.” Umm, perhaps I’d respect Manifesto a lot more had it been named something less misleading.