Do you have perfume bottles that serve no other purpose than collecting dust or taking up space? Did you fall out of love with a fragrance mid-way through the bottle and now have the remains to deal with? Too many perfumes, too little time? Fragrance that has gone off? You […]
Packaging is important in today’s perfume market because it is an industry that has thousands of new launches a year. How can a fragrance stand out among all that insanity, especially if competing with brands that have huge budgets and insane campaigns? Although I like to rant about how much it’s all about the juice and not the bottle that houses it, it would be arrogant to claim one were not swayed by appearances. First impressions of products and brands are very powerful.