Designer, niche, artisan, indie, bespoke… Say what?

Perfume is usually categorized into types based on smell, and there are several ways to categorize those smells. Michael Edwards, for example, has defined 4 groups – florals, woody, fresh, and oriental – and he has subdivided into 14 categories. There is another way to categorize fragrances, though, and that […]

How to rate perfume

One’s preferences regarding perfume are highly personal, so it does not matter what anyone else thinks. Nonetheless, here I’d like to describe a list of criteria that are typically used by perfume reviewers, which include 1) quality, 2) originality, 3) projection, 4) longevity, 5) versatility, 6) value, 7) complement frequency, 8) packaging, as well as an 9) overall rating and 10) recommendations. I mostly stress the first four in addition to an overall grade when deciding whether to add a full bottle to my own personal collection.

Why perfume packaging is important

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Packaging is important in today’s perfume market because it is an industry that has thousands of new launches a year. How can a fragrance stand out among all that insanity, especially if competing with brands that have huge budgets and insane campaigns? Although I like to rant about how much it’s all about the juice and not the bottle that houses it, it would be arrogant to claim one were not swayed by appearances. First impressions of products and brands are very powerful.