Let’s face it, for most people, fragrances are expensive. Even if you’re not hugely into perfume and just want to buy something to make you smell good to others, it can be overwhelming in a market that’s as saturated as the perfume industry. Starting prices for most half-decent scents still start at around 100 USD…
Category: Editorial
Fragrance to Help Learning? Makes scents!
A few years ago a wee article I wrote was published in a small institutional journal where I was employed in Tokyo. I wanted to find out if scent had any affect on the cognitive process of learning, so I did a little bit of digging. I had forgotten about this piece until today, while…
Designer, Niche, Artisan, Indie, Bespoke… Say WHAT?
Perfume is usually categorized into types based on smell, and there are several ways to categorize those smells. Michael Edwards, for example, has defined 4 groups – florals, woody, fresh, and oriental – and he has subdivided into 14 categories. There is another way to categorize fragrances, though, and that is by the fragrance house…
How to Rate Perfume
One’s preferences regarding perfume are highly personal, so it does not matter what anyone else thinks. Nonetheless, here I’d like to describe a list of criteria that are typically used by perfume reviewers, which include 1) quality, 2) originality, 3) projection, 4) longevity, 5) versatility, 6) value, 7) complement frequency, 8) packaging, as well as an 9) overall rating and 10) recommendations. I mostly stress the first four in addition to an overall grade when deciding whether to add a full bottle to my own personal collection.
On Flankerization
When a particular fragrance has seen huge success, a follow-up, a spin-off, a 2.0, or a sequel fragrance that capitalizes on the incredible results of its master brand will often make its way onto the market. While there are good reasons for this, I sometimes see flanker fragrances as a bit of a cop-out…
How to Change your Mood with Perfume
Different fragrances can have lasting effects on your mood and well-being. Can you wear a scent if you want to lighten your mood, so to speak? You sure can! The right perfume can not only lift your spirit but also alter your mood completely.
Why Perfume Packaging is Important
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Packaging is important in today’s perfume market because it is an industry that has thousands of new launches a year. How can a fragrance stand out among all that insanity, especially if competing with brands that have huge budgets and insane campaigns? Although I like to rant about how much it’s all about the juice and not the bottle that houses it, it would be arrogant to claim one were not swayed by appearances. First impressions of products and brands are very powerful.