This post contain an explanation of the 5 main scent concentration formats from strongest to weakest. Note that the percentage breakdown varies from source to source and I would assume also varies from fragrance to fragrance, so the percentage numbers offered are just a guideline.
The mix of cute and novel animal characters dressed like refined gentlemen with sophisticated, quality packaging make this fragrance house out of Toronto delightfully eclectic. One visit to the website after finding out the brand was Canadian (Go, Canada!) brought me quickly to the check out page to purchase a sample set that was waiting for me on a visit home to Canada from Japan.